Quick-response codes (more commonly known as QR codes) have become increasingly widespread in recent years. Even 10 years ago QR codes may have seemed a technological gimmick, with their use on packaging confined to some early adopters and consumer engagement led by novelty. Today, as Cameron Worth, founder and CEO of io.tt, a ‘connected products’ platform puts it, “QR codes are boring”.
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James Bayley finds the UK alcohol industry is, more than ever, taking the Portman Group’s guidelines on board when it comes to drinks labelling.
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During the 1990’s my business sold millions of bottles of great value Hungarian wines to the UK’s supermarkets. The wines were made under the guidance of a young Australian winemaker whose hands on approach ensured they bristled with ripe fruit flavours. Retailing at the equivalent of £6-£8 at today’s prices they went down a storm in the high-volume part of the burgeoning wine market.
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The Scottish government has today (31 May) announced that it will be delaying the planned implementation of mandatory calorie labelling.
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